Buy now : creative marketing that gets customers to respond to you and your product /
"Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct...
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Bibliographic Details
| Main Author: |
Cesari, Rick, 1956- |
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| Corporate Author: |
ebrary, Inc |
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| Other Authors: |
Lynch, Ron, 1966-,
Kelly, Tom, 1950 October 8- |
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| Format: | eBook
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| Language: | English |
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| Published: |
Hoboken, N.J. :
Wiley,
2011.
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| Subjects: | |
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| Online Access: | Connect to the full text of this electronic book
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