Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture /

Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	Gries, Rainer, 1958-, Schwarzkopf, Stefan, 1976-
Format:	eBook
Language:	English
Published:	New York : Palgrave Macmillan, 2010.
Subjects:	Dichter, Ernest, > 1907-1991 > Influence. Dichter, Ernest, > 1907-1991. Consumer behavior > Psychological aspects. Consumption (Economics) > Psychological aspects. Motivation research (Marketing) Electronic books.
Online Access:	Connect to the full text of this electronic book

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