The art of woo : using strategic persuasion to sell your ideas /

Explaining that the practice of selling ideas is a matter of encouraging others to share one's beliefs by applying strategies in psychology and emotional intelligence, a guide for salespeople discusses how to assess one's persuasion personality and build on natural strengths.

Bibliographic Details

Main Author:	Shell, G. Richard, 1949-
Corporate Author:	Tantor Media
Other Authors:	Moussa, Mario, Sklar, Alan
Format:	CD Audio Book
Language:	English
Published:	[Place of publication not identified] : Tantor Audio, [2007]
Subjects:	Selling. Marketing. Persuasion (Psychology) Audiobooks.