Ripple effect : how empowered involvement drives word of mouth /

Bibliographic Details

Main Author:	Oetting, Martin
Corporate Author:	SpringerLink (Online service)
Format:	Thesis eBook
Language:	English
Published:	Wiesbaden : Gabler, [2009]
Series:	Gabler research.
Subjects:	Business referrals. Word-of-mouth advertising. Electronic books.
Online Access:	Connect to the full text of this electronic book