Trust as the key to loyalty in business-to-consumer exchanges : trust building measures in the banking industry /

Bibliographic Details
Main Author:	Ebert, Tara
Corporate Author:	SpringerLink (Online service)
Format:	Thesis eBook
Language:	German
Published:	Wiesbaden : Gabler, [2009]
Series:	Gabler Edition Wissenschaft.
Subjects:	Bank. Business-to-Consumer. Vertrauen. Banks and banking. Customer relations > Management. Trust. Bank > Vertrauen > Business-to-Consumer. Electronic books.
Online Access:	Connect to the full text of this electronic book

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