The Seven Principles of WOM and Buzz Marketing : Crossing the Tipping Point.

Bibliographic Details
Main Authors:	Mourdoukoutas, Panos (Author), Siomkos, George J. (Author)
Format:	eBook
Language:	English
Published:	New York : Springer, Oct. 2009.
Subjects:	Marketing. Word-of-mouth advertising. Marketing > Management. Small Business > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book

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