Database marketing : analyzing and managing customers /

Bibliographic Details

Main Author:	Blattberg, Robert C., 1942-
Other Authors:	Kim, Pyŏng-do, 1958-, Neslin, Scott A., 1952-
Format:	eBook
Language:	English
Published:	New York : Springer, 2008.
Series:	International series in quantitative marketing ; 18.
Subjects:	Database-Marketing. Datenbank. Direktmarketing. Consumer profiling. Database marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book