Choice-based conjoint analysis : models and designs /

"Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific...

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Bibliographic Details

Main Author:	Raghavarao, Damaraju
Other Authors:	Wiley, James B., Chitturi, Pallavi
Format:	Book
Language:	English
Published:	Boca Raton, FL : Chapman & Hall/CRC, ©2011.
Subjects:	Conjoint analysis (Marketing) Consumers' preferences. Analyse des mesures conjointes (Marketing) Consommateurs > Préférences.