Escape from the ivory tower : a guide to making your science matter /
To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points ac...
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| Format: | Book |
| Language: | English |
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Washington, DC :
Island Press,
[2010]
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| Summary: | To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. --From publisher description. |
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| Physical Description: | xxii, 246 pages : illustrations ; 23 cm |
| Bibliography: | Includes bibliographical references (pages 233-238) and index. |
| ISBN: | 9781597266635 9781597266642 1597266639 1597266647 |