Escape from the ivory tower : a guide to making your science matter /

To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points ac...

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Bibliographic Details

Main Author:	Baron, Nancy, 1964- (Author)
Format:	Book
Language:	English
Published:	Washington, DC : Island Press, [2010]
Subjects:	Communication in science. Science news. Science > Vocational guidance. Information scientifique. Sciences > Vulgarisation. Sciences > Orientation professionnelle. Wissenschaft. Kommunikation. Öffentlichkeitsarbeit. Forskare. Vetenskaplig kommunikation.