Enchantment : the art of changing hearts, minds, and actions /

Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transac...

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Bibliographic Details

Main Author:	Kawasaki, Guy, 1954-
Format:	Book
Language:	English
Published:	New York : Portfolio/Penguin, 2011.
Subjects:	Persuasion (Psychology) in organizations. Persuasion (Psychology) Influence (Psychology) Marketing > Psychological aspects. Management > Psychological aspects.