Product research : the art and science behind successful product launches /

Bibliographic Details

Other Authors:	Cafeo, John A., Raghavan, N.R. Srinivasan
Format:	eBook
Language:	English
Published:	Dordrecht [etc.] : Springer, 2009.
Subjects:	Engineering design. New products. Business / Management. Electronic books.
Online Access:	Connect to the full text of this electronic book