Handbook of research on digital media and advertising : user generated content consumption /

Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	Eastin, Matthew S., Daugherty, Terry, 1971-, Burns, Neal M., 1933-
Format:	eBook
Language:	English
Published:	Hershey, PA : Information Science Reference, [2011]
Subjects:	Advertising > Social aspects. Internet marketing > Social aspects. Consumer behavior. Digital media > Social aspects. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	xxvi, 742 pages : illustrations
Bibliography:	Includes bibliographical references and index.