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Handbook of research on digital media and advertising : user generated content consumption /

Bibliographic Details
Corporate Author: ebrary, Inc
Other Authors: Eastin, Matthew S., Daugherty, Terry, 1971-, Burns, Neal M., 1933-
Format: eBook
Language:English
Published: Hershey, PA : Information Science Reference, [2011]
Subjects:
Advertising > Social aspects.
Internet marketing > Social aspects.
Consumer behavior.
Digital media > Social aspects.
Electronic books.
Online Access:Connect to the full text of this electronic book

Internet

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Available Online

Holdings details from Available Online
Call Number: HF5821 .H318 2011eb
 
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HF5821 .H318 2011eb Available