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ROI of $ocial media : how to improve the return on your social marketing investment /

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Bibliographic Details
Main Author: Powell, Guy R.
Other Authors: Groves, Steven, Dimos, Jerry
Format: Book
Language:English
Published: Singapore : John Wiley & Sons, 2011.
Subjects:
Internet marketing.
Social media > Marketing.
Social media > Economic aspects.
Online social networks > Economic aspects.
Social marketing.
Description
Physical Description:xviii, 288 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780470827413 (hbk.)
0470827416 (hbk.)