ROI of $ocial media : how to improve the return on your social marketing investment /

Bibliographic Details
Main Author:	Powell, Guy R.
Other Authors:	Groves, Steven, Dimos, Jerry
Format:	Book
Language:	English
Published:	Singapore : John Wiley & Sons, 2011.
Subjects:	Internet marketing. Social media > Marketing. Social media > Economic aspects. Online social networks > Economic aspects. Social marketing.

West Campus Library: Stacks