APA (7th ed.) Citation

Donovan, R. J., & Henley, N. (2010). Principles and practice of social marketing: An international perspective (Fully updated ed., New international ed.). Cambridge University Press.

Chicago Style (17th ed.) Citation

Donovan, Robert J., and Nadine Henley. Principles and Practice of Social Marketing: An International Perspective. Fully updated ed., New international ed. Cambridge ; New York: Cambridge University Press, 2010.

MLA (9th ed.) Citation

Donovan, Robert J., and Nadine Henley. Principles and Practice of Social Marketing: An International Perspective. Fully updated ed., New international ed. Cambridge University Press, 2010.