Principles and practice of social marketing : an international perspective /

"This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social...

Full description

Bibliographic Details

Main Author:	Donovan, Robert J. (Professor of behavioral research)
Other Authors:	Henley, Nadine
Format:	Book
Language:	English
Published:	Cambridge ; New York : Cambridge University Press, 2010.
Edition:	Fully updated ed., New international ed.
Subjects:	Social marketing. BUSINESS & ECONOMICS / Sales & Selling.
Online Access:	Cover image