Wikibrands : reinventing your company in a customer-driven marketplace /

Bibliographic Details

Main Author:	Moffitt, Sean
Corporate Author:	ebrary, Inc
Other Authors:	Dover, Mike
Format:	eBook
Language:	English
Published:	New York : McGraw-Hill, 2010.
Subjects:	Branding (Marketing) Internet marketing. Product management. Wikis (Computer science) Electronic books.
Online Access:	Connect to the full text of this electronic book