Consumer behavior knowledge for effective sports and event marketing /

Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	Kahle, Lynn R., Close, Angeline
Format:	eBook
Language:	English
Published:	New York : Psychology Press, 2011.
Subjects:	Consumer behavior. Sports > Marketing. Special events > Marketing. Communication in marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

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