I is an other : the secret life of metaphor and how it shapes the way we see the world /

Geary's adept explication of the metaphor's role in defining perceptions analyzes how metaphors are used in advertising, scientific discoveries, economics and politics, as well as how metaphors play in conceptual comprehension and long-term memory.

Bibliographic Details
Main Author: Geary, James, 1962-
Format: Book
Language:English
Published: New York : HarperCollins, [2011]
Edition:1st ed.
Subjects:

Evans: Library Stacks

Holdings details from Evans: Library Stacks
Call Number: PE1445.M4 G43 2011
 
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PE1445.M4 G43 2011 Available