Unthinking : the surprising forces behind what we buy /
A marketing expert gets to the heart of why people want certain things, explaining how people can, and have, transformed this desire into success.
| Main Author: | Beckwith, Harry, 1949- |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Business Plus,
2011.
|
| Edition: | 1st ed. |
| Subjects: |
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