Unthinking : the surprising forces behind what we buy /

A marketing expert gets to the heart of why people want certain things, explaining how people can, and have, transformed this desire into success.

Bibliographic Details

Main Author:	Beckwith, Harry, 1949-
Format:	Book
Language:	English
Published:	New York : Business Plus, 2011.
Edition:	1st ed.
Subjects:	Consumer behavior. Consumption (Economics) > Psychological aspects. Marketing > Psychological aspects.