Cover Image

Unthinking : the surprising forces behind what we buy /

A marketing expert gets to the heart of why people want certain things, explaining how people can, and have, transformed this desire into success.

Bibliographic Details
Main Author: Beckwith, Harry, 1949-
Format: Book
Language:English
Published: New York : Business Plus, 2011.
Edition:1st ed.
Subjects:
Consumer behavior.
Consumption (Economics) > Psychological aspects.
Marketing > Psychological aspects.
Description
Summary:A marketing expert gets to the heart of why people want certain things, explaining how people can, and have, transformed this desire into success.
Physical Description:viii, 325 pages ; 20 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780446564144
0446564141