Record label marketing /

Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy ca...

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Bibliographic Details

Main Author:	Hutchison, Thomas W. (Thomas William)
Other Authors:	Macy, Amy, Allen, Paul
Format:	eBook
Language:	English
Published:	Burlington, MA : Focal Press, [2010]
Subjects:	Music trade. Sound recordings > Marketing. Sound recording industry. Electronic books. Music trade. Sound recordings > Marketing. Sound recording industry.
Online Access:	Connect to the full text of this electronic book