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International corporate brand management : evaluating standardized corporate branding across countries /

Bibliographic Details
Main Author: Meierer, Markus
Corporate Author: SpringerLink (Online service)
Format: Thesis eBook
Language:English
Published: Wiesbaden : Gabler Verlag, [2011]
Series:Gabler research. Retailing and international marketing.
Subjects:
Branding (Marketing)
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:xx, 206 pages
Bibliography:Includes bibliographical references (pages [187]-206).
ISBN:3834963194 (electronic bk.)
9783834963192 (electronic bk.)
DOI:10.1007/978-3-8349-6319-2