International corporate brand management : evaluating standardized corporate branding across countries /

Bibliographic Details

Main Author:	Meierer, Markus
Corporate Author:	SpringerLink (Online service)
Format:	Thesis eBook
Language:	English
Published:	Wiesbaden : Gabler Verlag, [2011]
Series:	Gabler research. Retailing and international marketing.
Subjects:	Branding (Marketing) Electronic books.
Online Access:	Connect to the full text of this electronic book