Strategic brand management for B2B markets : a road map for organizational transformation /

Bibliographic Details
Main Author:	Sarin, Sharad
Format:	Book
Language:	English
Published:	New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010.
Series:	Response books
Subjects:	Branding (Marketing) Brand name products > Management. Product management. Branding (Marketing) > India. Brand name products > Management > India. Product management > India.

West Campus Library: Stacks