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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

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Bibliographic Details
Other Authors: Bearden, William O., 1945-, Netemeyer, Richard G., 1956-, Haws, Kelly L.
Format: Book
Language:English
Published: Thousand Oaks, Calif. : SAGE, [2011]
Edition:3rd ed.
Subjects:
Marketing research.
Consumer behavior > Research.

West Campus Library: Stacks

Holdings details from West Campus Library: Stacks
Call Number: HF5415.3 .B323 2011
 
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HF5415.3 .B323 2011 Available