A Concise Guide to Market Research : the Process, Data, and Methods Using IBM SPSS Statistics /
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| Format: | eBook |
| Language: | English |
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Berlin, Heidelberg :
Springer-Verlag Berlin Heidelberg,
2011.
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| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Electronic resource. |
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| Physical Description: | 1 online resource. |
| Format: | Mode of access: Internet. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 3642125417 9783642125416 |
| DOI: | 10.1007/978-3-642-12541-6 |