Cause-related sport marketing and its effects on consumer behavior /

Bibliographic Details
Main Author: Lee, Jae Deock
Other Authors: Cunningham, George B. (Thesis advisor), Ferreira, Mauricio (Thesis advisor)
Format: Thesis eBook
Language:English
Published: [College Station, Tex.] : [Texas A&M University], [2010]
Subjects:
Online Access:Link to OAK Trust copy

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