Cause-related sport marketing and its effects on consumer behavior /
| Main Author: | Lee, Jae Deock |
|---|---|
| Other Authors: | Cunningham, George B. (Thesis advisor), Ferreira, Mauricio (Thesis advisor) |
| Format: | Thesis eBook |
| Language: | English |
| Published: |
[College Station, Tex.] :
[Texas A&M University],
[2010]
|
| Subjects: | |
| Online Access: | Link to OAK Trust copy |
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