Cause-related sport marketing and its effects on consumer behavior /

Bibliographic Details

Main Author:	Lee, Jae Deock
Other Authors:	Cunningham, George B. (Thesis advisor), Ferreira, Mauricio (Thesis advisor)
Format:	Thesis eBook
Language:	English
Published:	[College Station, Tex.] : [Texas A&M University], [2010]
Subjects:	Major kinesiology. Sports Cause-Related Marketing Consumer Behavior
Online Access:	Link to OAK Trust copy