MKTG 440: Services marketing.

Bibliographic Details
Corporate Author:	Mays Business School. Department of Marketing
Other Authors:	Parish, Janet, Zeithaml, Valarie A.
Format:	Book
Language:	English
Published:	[Boston, Mass.?] : Mcgraw-Hill Create, [2010]
Subjects:	Service industries > Marketing > Textbooks.

West Campus Library: Stacks