Value creation and sport management /

"The sports business has become one of the fastest growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports...

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Bibliographic Details

Main Author:	Gómez López-Egea, Sandalio
Other Authors:	Kase, Kimio, 1949-, Urrutia, Ignacio
Format:	Book
Language:	English
Published:	Cambridge ; New York : Cambridge University Press, 2010.
Subjects:	Professional sports > Management. Professional sports > Economic aspects. Sports administration.
Online Access:	Table of contents only Publisher description Contributor biographical information Cover image