Brand relevance : making competitors irrelevant /

"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept...

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Bibliographic Details

Main Author:	Aaker, David A.
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	San Francisco, Calif. : Jossey-Bass, [2011]
Edition:	1st ed.
Series:	Jossey-Bass business & management series.
Subjects:	Brand name products. Branding (Marketing) Technological innovations. Electronic books.
Online Access:	Connect to the full text of this electronic book