The quintessence of strategic management : what you really need to know to survive in business /

Bibliographic Details

Main Author:	Kotler, Philip
Corporate Author:	SpringerLink (Online service)
Other Authors:	Berger, Roland, Bickhoff, Nils
Format:	eBook
Language:	English
Published:	Heidelberg : Springer, 2010.
Subjects:	Strategic planning. Electronic books.
Online Access:	Connect to the full text of this electronic book