Collaborative promotions : optimizing retail supply chains with upstream informaton sharing /

Bibliographic Details
Main Author:	Wiehenbrauk, Daniela
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Berlin ; Heidelberg : Springer-Verlag, [2010]
Series:	Lecture notes in economics and mathematical systems ; 643.
Subjects:	Marketing > Management > Data processing. Marketing > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book

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