Public opinion /

This is a survey text for undergraduate courses which examines the history, meaning and mechanics of public opinion and its use in communicating with and persuading the public. The authors discuss the five major theories for understanding public opinion.

Bibliographic Details
Other Authors: Glynn, Carroll J.
Format: Book
Language:English
Published: Boulder, Colo. : Westview Press, [2004]
Edition:2nd ed.
Subjects:

West Campus Library: Stacks

Holdings details from West Campus Library: Stacks
Call Number: HN90.P8 P83 2004
 
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HN90.P8 P83 2004 Available