Marketing IT products and services /

In helping these professionals develop successful marketing approaches, this book covers strategic planning, targeted markets, market research, competitive analysis, & market & product strategy development. The book also provides succinct advice on developing & managing products.

Bibliographic Details

Main Author:	Keyes, Jessica, 1950-
Format:	eBook
Language:	English
Published:	Boca Raton, Fla. ; London : CRC, [2010]
Subjects:	Marketing. Information technology > Management. Industrial management. Electronic books.
Online Access:	http://www.itknowledgebase.net/books/8062/k10177_fm.pdf Connect to the full text of this electronic book