Predictable magic : unleash the power of design strategy to transform your business /

Bibliographic Details

Main Author:	Prahalad, Deepa, 1972-
Other Authors:	Sawhney, Ravi, 1956-
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : Wharton School Pub., [2011]
Subjects:	Strategic planning. Technological innovations. Competition.