When politicians attack : party cohesion in the media /

Fostering a positive brand name is the chief benefit parties provide for their members. They do this both by coordinating their activities in the legislative process and by communicating with voters. Whereas political scientists have generally focused on the former, dismissing partisan communication...

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Bibliographic Details

Main Author:	Groeling, Tim J.
Format:	Book
Language:	English
Published:	Cambridge ; New York : Cambridge University Press, 2010.
Series:	Communication, society, and politics.
Subjects:	Advertising, Political. Public relations and politics. Political parties. Communication in politics.