Marketing technology as a service : proven techniques that create value /

"Written by two marketers with long experience of these services, this book explores the developing expertise of leaders in this field. With an explorative and sometimes sceptical tone, it weaves sound academic research, developing concepts and fascinating case studies into a profound and chall...

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Bibliographic Details

Other Authors:	Young, Laurie, 1955-, Burgess, Bev
Format:	Book
Language:	English
Published:	Hoboken, N.J. : Wiley, 2010.
Subjects:	High technology industries > Marketing.
Online Access:	Cover image