The objects of affection : semiotics and consumer culture /

"A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always s...

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Bibliographic Details

Main Author:	Berger, Arthur Asa, 1933-
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2010.
Edition:	1st ed.
Series:	Semiotics and popular culture.
Subjects:	Semiotics > Social aspects. Semiotics > Psychological aspects. Consumer behavior. Material culture. Object (Aesthetics) Culture > Semiotic models. Language and culture.