From brand vision to brand evaluation : the strategic process of growing and strengthening brands /

Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely...

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Bibliographic Details

Main Author:	De Chernatony, L. (Leslie)
Corporate Author:	ScienceDirect (Online service)
Format:	eBook
Language:	English
Published:	Amsterdam ; Boston ; London : Butterworth-Heinemann, 2010.
Edition:	3rd ed.
Subjects:	Brand name products. Trademarks. Product management. Electronic books.
Online Access:	Connect to the full text of this electronic book