Return on engagement : content, strategy and design techniques for digital marketing /

Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, cont...

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Bibliographic Details

Main Author:	Frick, Tim
Corporate Author:	ScienceDirect (Online service)
Format:	eBook
Language:	English
Published:	Oxford : Focal, 2010.
Subjects:	Internet marketing. Web site development. Electronic books.
Online Access:	Connect to the full text of this electronic book