Managing electronic media : making, marketing, and moving digital content /

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that m...

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Bibliographic Details

Main Author:	Van Tassel, Joan M.
Corporate Author:	ScienceDirect (Online service)
Other Authors:	Poe-Howfield, Lisa
Format:	eBook
Language:	English
Published:	Burlington, MA : Focal Press/Elsevier, [2010]
Subjects:	Mass media > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book