Positioning for professionals : how professional knowledge firms can differentiate their way to success /

"It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competen...

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Bibliographic Details

Main Author:	Williams, Tim, 1954-
Format:	Book
Language:	English
Published:	Hoboken, N.J. : Wiley, [2010]
Series:	Wiley advisor.
Subjects:	Branding (Marketing) Success in business.
Online Access:	Cover image