Pay-per-click search engine marketing : an hour a day /

The complete guide to a winning pay-per-click marketing campaign. Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to ev...

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Bibliographic Details

Main Author:	Szetela, David, 1954-
Other Authors:	Kerschbaum, Joseph, 1976-
Format:	Book
Language:	English
Published:	Indianapolis : Wiley Publishing, [2010]
Series:	Serious skills.
Subjects:	Internet marketing. Internet advertising. Web search engines.