Franchising globally : innovation, learning and imitation /
"Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments...
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Bibliographic Details
| Main Author: |
Alon, Ilan |
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| Format: | Book
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| Language: | English |
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| Published: |
Houndmills, Basingstoke, Hampshire : New York, NY :
Palgrave Macmillan,
2010.
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| Subjects: | |
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