An empirical examination of the role of characteristics of the format, standard setting alliance and alliance partners in the market acceptance of formats /

Bibliographic Details

Main Author:	Dan, Sujan Mathew
Other Authors:	Sorescu, Alina (Thesis advisor), Varadarajan, Rajan (Thesis advisor)
Format:	Thesis eBook
Language:	English
Published:	[College Station, Tex.] : [Texas A&M University], [2010]
Subjects:	Major marketing. Standards Formats Alliance
Online Access:	Link to OAK Trust copy